Autumn is the harvest season. The third phase of the 136th Canton Fair ushered in another important role in the fashion stage - textile and clothing. As the world's largest textile and clothing exporter, China's textile and clothing exports have exceeded 300 billion US dollars for four consecutive years, accounting for 33.7% of the total global market, and ranking first in the world for 30 consecutive years.
In recent years, with the recovery of market demand and the emerging trend of aesthetic diversification, China's textile and clothing industry has also accelerated its pace of development towards the middle and high-end. At the 136th Canton Fair, as one of the "old three types" of foreign trade export, the textile and clothing industry is still full of vitality. The reporter noticed that, as a key exhibition industry in the third phase, upstream and downstream enterprises of textile and clothing gathered together to strengthen product innovation and design, which brought new products full of technology and fashion, and also won the recognition of more buyers.
Clothing enterprises
Foreign trade "recruits" bring new fabrics to the second exhibition
At the booth of Zhejiang Lantu Outdoor Products Co., Ltd., many purchasers have been attracted to the various styles of assault suits. "Our feature is that we can provide customized production services in the fabric, style, function and other aspects of the assault suit, so as to meet the needs of customer groups in different countries and regions." said Yang Rongrong, the head of the company's booth.
Lantu Outdoor is from Sanmen County, Taizhou City, the largest production base of assault suit in China. At present, the company is mainly engaged in assault suit work clothes, leisure soft shell clothes, skin windbreaker, assault pants and other products, with an annual production and sales of more than 3 million pieces of various assault suits. However, such a large production enterprise is a "new recruit" in the foreign trade industry. With the rise of outdoor sports in recent years, assault suits are favored by foreign consumers, and Lantu Outdoor also sees a broad market prospect. "We only started to set foot in foreign trade business in 2023, and received orders from French and Korean purchasers when we first participated in the Canton Fair. This is our second time to participate in the Canton Fair, and we look forward to more gains," said Yang Rongrong.
In order to quickly seize the overseas market opportunity, Lantu Outdoor closely follows the market trend, actively expands the sales channels, and aims at the consumption hot spots to introduce new products. "For example, we innovatively used 'enzyme wash' fabrics, which increased the sense of fashion and design of products." Yang Rongrong said that through cooperation with upstream enterprises, the company has successively developed scientific and technological fabrics with excellent waterproof, bacteriostatic, antifouling and other properties, and the new products have received good market response.
To further develop the textile and clothing industry, we must keep up with the trend and change with the times. At this Canton Fair, Jiangsu Huihong International Group Zhongtian Holding Co., Ltd. exhibited a temperature sensitive and color changing functional fabric jointly developed with upstream and downstream enterprises in the industrial chain. "When the external temperature changes, the color of the fabric will change accordingly." He Jia, the person in charge of the booth of the company, said that the principle is that when the external temperature changes, the molecular structure of the hidden dye will also change, leading to color changes. Using the characteristics of this fabric product, enterprises can carry out a series of unique designs and some functional textile innovations. He Jia gave an example: "The color of the pattern on the fabric changes with the temperature, which can play the role of human body temperature monitoring and ultraviolet intensity prompt."
Post time: 2024-11-18 13:37