It is reported that the total number of offline physical stores of domestic women's clothing brand Jiangnan Clothes has officially exceeded 2024! This extraordinary achievement perfectly corresponds to the set goal of the Group in the 2024 fiscal year, and demonstrates its strong competitiveness and sustainable growth potential in the women's wear market.
Since its establishment, Jiangnan Clothes has won the recognition of consumers with its fashion concept and excellent product quality. Over the years, the Group has always adhered to the development concept of "design driven, quality first", constantly pushing through the old to bring forth new, and brought many fashionable and elegant women's wear products to consumers. This breakthrough in the total number of offline physical stores is undoubtedly proof of Jiangnan Cloth Clothing's adherence to the quality and innovation strategy for many years.
Analysts pointed out that the remarkable achievements of Jiangnan Cloth Clothes are mainly due to the coordinated promotion of its three strategies of multi brand matrix, design driven and fan led. In terms of multi brand matrix, Jiangnan Clothes has continuously launched new sub brands and product lines to meet the diversified needs of different consumer groups and further expand its market share. At the same time, the Group also pays attention to the differentiated positioning between brands, avoids internal competition, and realizes benign interaction and common development between brands.
In terms of design drive, Jiangnan Cloth always regards design as the core competitiveness of the brand, and constantly invests resources to improve the creative ability and technical level of the design team. Through cooperation and exchange with designers at home and abroad, Jiangnan Clothes successfully combines fashion elements with traditional culture to create women's clothing products with unique charm.
In terms of fans' leadership, Jiangnan Buyi is well aware of the importance of fans for brand development. Therefore, the group always pays attention to interaction and communication with fans, and constantly improves the quality of products and service level through online and offline activities, social media platforms and other ways. This fan centered development strategy not only enhanced the loyalty and stickiness of fans, but also brought a steady stream of word of mouth and new customers to Jiangnan Clothes.
Relevant institutions have previously predicted the market size of Jiangnan Clothes, and it is expected that the compound annual growth rate of the group's market size will reach 14.5% between 2023 and 2027. At the time of press release, the share price of Jiangnan Buyi once rose more than 6% to HK $14, with a market value of about HK $7.1 billion.
This stock price performance reflects the market's confidence in the future development of Jiangnan Buyi, and also provides a good market environment for its subsequent capital operation and business development. In the future, Jiangnan Clothes will continue to adhere to the development strategy of attaching equal importance to quality and innovation, and constantly improve brand influence and market share.
Post time: 2024-12-04 15:25