Xia Lingmin, Secretary General of China Textile Industry Federation, Xu Jianhua, President of Circulation Branch of China Textile Industry Federation, Bu Xiaoqiang, Special Vice President of China Textile Industry Federation, Executive Committee of Guangdong Garment Industry Association, AI technology, digital supply chain, digital intelligence e-commerce platform service agencies, MCN agencies, e-commerce enterprise representatives and industry media attended the conference.
Industrial e-commerce opens a new chapter in digital intelligence service of Humen e-commerce
The textile and clothing industry e-commerce has developed rapidly for 20 years, and the industry competition pattern has experienced important and profound changes. From channel competition to product competition, from price competition to supply chain competition, every race track conversion in the industry is accompanied by the upgrading of mobile communication equipment and technical tools. Today, expanding the digital economy, building a digital city, and developing digital commerce have become the mainstream trend of China's economic and social innovation and development, and the textile and clothing industry e-commerce has ushered in an unprecedented opportunity for digital and intelligent upgrading.
Xu Jianhua, Chairman of the Circulation Branch of China Textile Industry Federation, made a keynote report at the conference with the theme of "based on the new stage, grasp the new trend, and build a modern industrial system in Humen". From three aspects of "the industry enters a new development stage, the trend and focus of industrial e-commerce, and the construction of Humen modern industrial system with new quality productivity", he discussed in detail the relationship between industrial e-commerce and the construction of modern industrial system of textile and clothing and the future development trend. He said that at present, industrial e-commerce is actively embracing change, and constantly innovating around AI and big data applications, green development, online and offline integration, cross-border e-commerce and emerging channel expansion, new retail and customized services, and supply chain innovation, leading the industry towards a more intelligent and high-quality direction.
He believed that the development of new quality productivity should not only see the emerging productivity and future industries, but also focus on whether the traditional productivity can be transformed and upgraded. Humen, as a world-class industrial cluster integrating manufacturing cluster, circulation cluster and e-commerce cluster, has formed an industrial ecology of government, industry and enterprises working together, supporting the upstream, midstream and downstream of the industrial chain, leading enterprises leading and driving, key support for backbone enterprises, small and micro enterprises and family workshops taking the path of specialization, innovation and supply chain collaboration. China Textile Federation clearly pointed out that the new quality productivity of textile is a resultant system composed of scientific and technological productivity, cultural productivity, green productivity and healthy productivity; To develop new quality productivity, scientific and technological innovation is the core element, factor allocation is an important guarantee, and industrial upgrading is the key point; The construction of textile modernization system should be comprehensively boosted by new quality productivity; All of these have provided fundamental guidance for the high-quality development of Humen textile and clothing industry.
Wang Sen, deputy mayor of Humen Town, Dongguan, also mentioned in his speech that "Humen, as an important e-commerce cluster in Dongguan and even in South China, has always been committed to promoting the innovation and development of industrial e-commerce. Relying on its unique geographical location, perfect industrial chain support and forward-looking policy guidance, it has gathered a large number of high-quality e-commerce enterprises. Now, Humen's e-commerce industry has entered a new stage of development, forming a strong competitive e-commerce industry cluster. "
As one of the annual e-commerce industry events in the Greater Bay Area of Guangdong, Hong Kong and Macao, this e-commerce festival takes "dry e-commerce, come to Humen" as the theme, focuses on "industrial e-commerce digital marketing", comprehensively promotes "Dongguan manufacturing Humen online marketing", and injects more powerful power to promote the intelligent and digital transformation of Humen industrial e-commerce.
Forward looking vision, conspire with multiple paths for intelligent upgrading of industries
In recent years, the rapid iteration of information technology in the new era represented by big data, cloud computing, artificial intelligence, generative AI, VR technology, etc. has injected new vitality into the development of e-commerce in the textile and clothing industry, and also set off a new wave of competition. The comprehensive competitiveness system of e-commerce enterprises is being rebuilt. At present, China's textile and clothing e-commerce enterprises are in the stage of hesitating to upgrade the logarithmic intelligence. On the one hand, most enterprises are deterred from "big data, high intelligence" and other technical tools; On the other hand, enterprises and e-commerce industry digital and intelligent service platform institutions cannot accurately deliver demand and establish a long-term cooperation mechanism. Based on this, relevant industry experts gathered in Humen to share development experience, discuss the pain points and blockages, open a new vision, and seek the future of the industry. The speakers and dialogue guests shared their development experience and insights from their own different fields with their unique perspectives.
Shi Lingping, founder of Hard Stone Channel and AI/big data/trend enabling expert, described in detail how to make better use of data for consumer trend insight under the title of "E-commerce products and marketing trends driven by AI big data". He interpreted the future trend of e-commerce products from both domestic and international dimensions, providing guidance for e-commerce enterprises to carry out product research and development and marketing in the next step. At the same time, he said that sustainable development must be the general trend, so it is necessary to be good at operating AI technology, better data analysis, and help enterprises make wise decisions.
Shi Lingping, founder of Hard Stone Channel and AI/big data/trend enabling expert, described in detail how to make better use of data for consumer trend insight under the title of "E-commerce products and marketing trends driven by AI big data". He interpreted the future trend of e-commerce products from both domestic and international dimensions, providing guidance for e-commerce enterprises to carry out product research and development and marketing in the next step. At the same time, he said that sustainable development must be the general trend, so it is necessary to be good at operating AI technology, better data analysis, and help enterprises make wise decisions.
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Post time: 2024-12-17 13:41