In the beach of Lianjiang County, Fujian Province, Hengyuan Industrial Park witnessed the ups and downs and development of Lingyi Textile Co., Ltd. This enterprise has attracted much attention since it took root here three years ago. Its development process is a microcosm of the anti risk ability of many private enterprises, revealing the secret of their survival and development in the complex market environment.
Weida Knitting Co., Ltd., the main body of Lingyi, mainly produces mesh fabrics in Fuzhou Airport Economic Zone. Three years ago, when the market was tepid and some enterprises chose to shrink, Weida merged Fujian Xinfu Knitting Co., Ltd. Behind this counter trend expansion, there is a unique development logic of the enterprise.
Weida is a typical family business, and its old house reflects the style after the reform and opening up. Every Spring Festival, overseas salesmen return from Guangzhou Zhongda Cloth Market. The Zhongda cloth market originated from the stall management in the late 1980s and gradually developed into a professional market in the industry. These overseas salesmen are the core competitiveness of Weida. Relying on the spirit of being hardworking and pioneering in Minnan, they set up factories in the early days of reform and opening up and found the first pot of gold. They have been engaged in fabric sales for a long time and have a keen market information flow to help each other and ensure the smooth flow of sales channels.
In the context of oversupply in the textile market, LinkedIn realized the growth of market capacity through the layout of professional markets. It is self-evident that the market plays a supporting role in the development of the enterprise. Leading Ease has achieved remarkable results by virtue of its professional market layout, and expansion has become an inevitable choice. This strategy of expansion in the downturn is not blind risk-taking, but based on a deep understanding of the market and its own advantages. Fu Wancai, the chairman of Jilin Chemical Fiber Group, a national outstanding entrepreneur, shared that the unsalable market means the arrival of a best seller. For many years, Jilin Chemical Fiber Group has been working on projects in the low market period, and the supply of the completed projects exceeds the demand in the market.
Reaching the production capacity and reaching the standard
Driven by reserve force
As the older generation of entrepreneurs gradually retreated behind the scenes, LinkedIn welcomed the second and third generation of successors. After graduating from school, Zheng Mingshu took over the baton from his parents and continued to promote the textile industry. The older generation of entrepreneurs are well aware of the importance of education and pay attention to the cultivation of the next generation, so that more enterprise successors have high education and high quality. They try their best to get into a first-class university, return to work in the company after graduation, and become permanent talents.
Lingyi has a high starting point. As a key project for high-quality development of modern textile industry in Sichuan Province, it has a total investment of about 500 million yuan and an estimated annual output value of 15000 tons. The company integrates R&D, weaving, dyeing and finishing, and sales. Its products are widely used in many fields. With 23 years of industry accumulation, the company operates a variety of series of products, and has a wide market layout at home and abroad.
In the process of development, LinkedIn adheres to innovation driven, has advanced automatic production equipment, and realizes digital intelligent production and fast office work. This not only reflects the enterprise's pursuit of technological progress, but also provides a strong guarantee for reaching the production and standard. High quality successors can better understand and promote technological innovation and lead enterprises to stand out in market competition.
Accurate positioning
Pursue suitability and maximize benefits
LinkEase follows the principle of "living within your income" in the development of the enterprise. In terms of equipment selection, it fully considers the market demand, enterprise development, cost performance, market competitive advantages and environmental protection advantages. Starting from the positioning of grid cloth to supply clothing fabrics for middle and high-end customers, accurately grasp customer groups and determine the added value of products.
In the market segmentation, LinkEase puts the demand first, takes suitability and practicality as the principle, and makes a contribution to the domestic first tier and second tier brand markets. At the same time, it is committed to the closed cycle of the industrial chain to reduce product costs and maximize benefits. This accurate positioning enables LEAD to find the right direction in the fierce market competition and effectively resist risks.
The development experience of Lingyi Textile Co., Ltd. provides valuable reference for private enterprises. Low valley expansion shows the keen capture of market opportunities and bold decision-making; Reaching the target depends on talent reserve and technological innovation; Accurate positioning ensures the effective use of resources and the promotion of market competitiveness. In the complex and changing market environment, private enterprises can achieve the goal of sustainable development only by constantly improving their ability to resist risks.
Our company main indoor sports fabric,outdoor sports fabric, under-wear warm fabric and business T-shirt fabric,with moisture wicking,rain and wind proof,warm heat storage,skin care antibacterial,skin nourishing, anti-wrinkle protection type,three prevention,deodorization and so on a series of functional knitted fabrics,as well as a series of polishing,printing and other post-finishing Art.The products are suitable for yoga wear,sportswear,sun-proof clothing,cold-proof clothing,hardshell clothing,business T-shirt,fashion casual wear,thermal underwear and more needs.
Post time: 2025-01-23 10:03