Promote The Green Transformation Of The Textile And Clothing

In the textile and clothing industry, the scale of sustainable related clothing market will reach 3.3 billion US dollars in 2023, which shows the rapid development momentum of this market. With the increasing awareness of global consumers on environmental protection, social responsibility and sustainable development, it is expected that the sustainable clothing market will grow steadily at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2032. Among the revenue sources of the sustainable clothing market, the contribution of different distribution channels is different, and 57.7% of the market revenue comes from offline channels. This data fully shows that despite the rapid development of e-commerce and online shopping, offline stores still occupy a dominant position in the sustainable clothing market.

This growth not only indicates that consumers' demand for sustainable products continues to rise, but also reflects that brands and enterprises' efforts in environmental responsibility and social value have been recognized by the market. Offline stores have other irreplaceable advantages. For example, they can create a unique shopping environment through visual display, sensory experience and brand story telling, so as to further enhance the brand's sense of value. Retailers can integrate the concept of sustainable development of the brand into every shopping link through the design, layout and interactive experience of the store, and enhance consumers' sense of participation and identity. This deep brand experience is difficult to replicate in online shopping. Therefore, despite the increasing convenience of online channels, offline stores are still an important part of the sustainable clothing market.
      The Social Responsibility Office of China Textile Association is located in 30 · 60 Carbon Neutralization Acceleration Plan It is found in the promotion research of, as the direct operation place of retail brands and the main window of consumer contact, stores will become a perspective prism of brand enterprises' carbon emissions. Through the daily operation of stores, the carbon emissions of retail brands can be clearly displayed, including the energy use, logistics distribution, commodity display and consumer behavior patterns of stores. Retail stores are not only places to sell products, but also a key component of the brand's carbon footprint, reflecting the brand's practical efforts in sustainable development and carbon emission reduction. In general, as an important observation point of retail brand carbon emissions, stores cover multiple dimensions from energy use, logistics and distribution, architectural design to consumer behavior. Therefore, The store is not only a place for retail brands to display goods and services, but also a key carrier to measure the brand's commitment to sustainable development 。 Through the optimization of store operation, brands can reduce their carbon emissions, improve their environmental image, and provide consumers with a greener and healthier shopping environment.

In recent years, with the increasing global attention to environmental protection and sustainable development, many enterprises at home and abroad have begun to promote and build "green stores" or "zero carbon stores". These stores not only represent the commitment of enterprises in sustainable development, but also gradually become an important part of brand image construction. By integrating the sustainable concept and practical action of the brand into the design and operation of the store, the enterprise transmits the information of environmental protection and sustainable development to consumers, making the store not only a place for commodity sales, but also an interactive platform for brand and consumer to communicate the green concept.

The rise of zero carbon or carbon neutral stores reflects the increasingly obvious trend of global brands in sustainable development. Many well-known brands have begun to invest heavily in green infrastructure, using their global store network to demonstrate their commitment to environmental protection. For example, some multinational retail brands have built "zero carbon stores" in many countries and regions, and passed the concept of sustainable development to consumers through interactive experience, digital screens and promotional activities in stores. In these stores, consumers can not only buy environmental protection products, but also learn about the brand's efforts in environmental protection, sustainable production chain and social responsibility.

Therefore, in May 2024 Social Responsibility Office of China Textile Industry Federation China Textile Information Center took the lead in launching Technical Specification for Evaluation of Carbon neutral Stores in Textile and Clothing Industry Standard drafting work, joint Anta Sports, Bosiden, Sima Clothing, Decathlon China, H&M China The first batch of standard working groups composed of brands, such as, will hold a standard drafting kick-off meeting in Shanghai on October 14, 2024 after four months of preparation.
The Social Responsibility Office of China Textile Federation invited 18 representatives from brand retail and sustainable consumption think tanks to hold a live meeting at Anta Sports 0 Carbon Mission Store. The participants were from Anta Sports, Bosiden, Sima Garments, Decathlon China, H&M China, Anlifang Underwear, Mark Huafei, Taipingbird Garments, Adidas China, Economic Guide for Sustainable Development, Yangtze River Delta ESG and Zero Carbon Research Institute, BVI certification, sustainable digital technology, business ecology, smart net zero 。 The participants first carefully visited and understood the creation and operation of the zero carbon mission store under the leadership of the store manager of Anta zero carbon mission store, and then focused on Standard framework content and 9 key issues Carry out discussions and exchange opinions and suggestions.