Textile And Clothing Industry Use Live Broadcast

　　 1、 The transformation path of traditional textile and clothing industry's e-commerce live broadcast

Traditional textile and garment enterprises have obvious advantages in supply chain management. From raw material procurement to production and manufacturing, from quality control to logistics distribution, traditional enterprises have accumulated rich management experience. These experiences have become an important guarantee to ensure product quality and supply stability in the era of live broadcast e-commerce. The perfect supply chain system enables traditional enterprises to quickly respond to market demand, adjust product structure in time, and meet the sales characteristics of live broadcast e-commerce.

In terms of brand building of textile and clothing enterprises, traditional textile and clothing enterprises have profound brand accumulation. Through e-commerce live broadcast, enterprises can intuitively convey brand stories, cultural connotations and product features to consumers. The real-time interaction of the live broadcast room provides a new stage for enterprises to show their brand strength, so that consumers can better understand the brand value. This brand advantage is difficult for emerging e-commerce enterprises to establish in the short term.

Digital transformation is the key for traditional enterprises to enter e-commerce live broadcast. Enterprises need to establish a digital operation system, including live broadcast team building, data analysis system building, user profile building, etc. Through digital means, enterprises can accurately grasp user needs, optimize product structure, and improve operational efficiency. Digital transformation is not a simple technology upgrade, but an innovation of the overall operation mode of the enterprise.

　　 2、 Analysis of limitations of traditional enterprise involvement and pure e-commerce enterprise model

Pure e-commerce enterprises face many challenges in supply chain management. The lack of physical industry support makes it difficult to control product quality and supply stability insufficient. In the textile and clothing industry, professional knowledge and experience are required in fabric selection, process control, quality inspection and other links, which are the advantages of traditional enterprises.

Especially in brand building, pure e-commerce enterprises often lack cultural accumulation. The shaping of brand value requires time accumulation and cultural precipitation, and traditional enterprises have inherent advantages in this respect. Through e-commerce live broadcast, traditional enterprises can organically combine brand stories with product display to improve brand premium ability.

In addition, the lack of user stickiness is another major pain point for pure e-commerce enterprises. Traditional enterprises have accumulated a large number of loyal customers through offline stores, and these customer resources can be transformed online through live broadcast e-commerce. However, pure e-commerce enterprises often need to invest a lot of costs to obtain new customers, and the user retention rate is low.

　　 3、 The Core Competitiveness of Traditional Textile and Garment Enterprises in Successful Transformation

The product quality advantages of traditional textile and clothing enterprises are fully reflected in the era of live broadcast e-commerce. Through the live broadcast room, the product details, fabric characteristics and manufacturing process are displayed in real time, so that consumers can intuitively feel the product quality. This real product experience is an important feature that distinguishes traditional enterprises from pure e-commerce enterprises.

In terms of service capability, traditional enterprises have obvious advantages. Perfect after-sales service system, professional customer service team and rich product knowledge reserve can better serve consumers through live broadcast e-commerce. High quality service experience helps to improve user satisfaction and loyalty.

The innovation ability of traditional enterprises has been newly demonstrated in the era of live broadcast e-commerce. Analyze user needs through big data, quickly respond to market changes, and develop marketable products. Traditional enterprises combine manufacturing advantages with digital capabilities to form a unique innovation model.

The transformation of e-commerce live broadcast in the textile and clothing industry is accelerating. Traditional enterprises have demonstrated strong competitiveness in the field of live broadcast e-commerce by virtue of their supply chain advantages, brand accumulation and service capabilities. Digital transformation is not the negation of tradition, but the strengthening and upgrading of traditional advantages. In the future, successfully transformed traditional textile and clothing enterprises will surely surpass the pure e-commerce model and achieve higher quality development. The editor of World Service believes that this transformation is not only related to the development of enterprises, but also an important opportunity for the upgrading of the entire industry. Traditional enterprises should seize the opportunity, actively embrace change, and write a new chapter in the era of live e-commerce.